David Beckham
Old Golden Balls' Armani underwear campaigns have been whipping us into a girlie frenzy for 3 years now. Yes, this image is somewhat narcissistic but if we had a body like that to look at, we doubt we'd be able to tear ourselves away from the mirror either.
Armani
Victor Alfieri
The drop-dead gorgeous Italian actor flashes a winning smile and gives us a teasingly sneaky peek of his undercrackers. Swoon!
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Freddie Ljungberg
Until 2007, the ex Arsenal footballer was happy to strip off for Calvin Klein and let us gawp lustfully at his admirable abs. However, the soccer star pulled up his trews two years ago (sob!) saying: "It's weird to see yourself on billboards and I don't really enjoy it any more." Boo!
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Travis Fimmel
Despite being deemed 'offensive' by certain advertising standards agencies, Calvin Klein plastered their new poster boy all about town in 2002 and paid the deserving model a bulging six figure salary packet.
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Ashton Kutcher
Shortly after posting a pic of his wife, Demi Moore, bending over in nothing but her smalls on his Twitter page, Ashton stripped down to his Calvin's for a magazine shoot. Obviously the scrummy actor has a thing for undies...oooh and so do we. Yum!
VMan magazine
Tyson Beckford
Strutting his stuff on the catwalk, the model and presenter gives the front row an eyeful in some teeny tiny trunks.
Getty Images
Paul Sculfor
Cameron Diaz' current squeeze shows us exactly why he's such a huge hit with the A-list ladies. Now a regular on the red carpet, with every Hollywood hottie queuing up to date him, Paul is by far Britain's hunkiest export.
PA Photos
Ryan Barry
The fitness instructor beat thousands of wannabe models to reign victorious in the Armani Exchange search for a sex god to front their 2007 underwear campaign. No, we can't imagine why he won either!? Drool....
Getty Images
David Gandy
Women the world over put the Dolce & Gabbana calendar top of their Christmas list in 2007, in the hope of getting another twelve months to swoon at the gorgeous Essex model in his y-fronts.
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Rafael Verga
We were appalled when we found out that Brazilian boy wonder, Rafael, ranked as the second 'most beautiful man' in the world in 2005. We can only imagine the judges must have all been vision-impaired, as he'd have come first if the panel had seen these pics of him in his underwear.
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